Cheri Nickens

Relationship-driven leadership.
National perspective.

Cheri Nickens brings more than 21 years of experience building executive-level relationships and driving national business development as a senior sales leader, including Vice President of National Sales roles across SaaS, mortgage lending, settlement services, and related industries.

Throughout her career, Cheri has developed national accounts, cultivated strategic partnerships, and built trusted relationships with lenders, mortgage brokers, credit unions, property professionals, and other industry stakeholders nationwide. Her expertise includes SaaS-based solutions, technology integration, Agentic AI, and customized business solutions designed to meet evolving client needs and support long-term growth.

Her extensive industry knowledge spans mortgage lending and the broader settlement services ecosystem, including appraisal and valuation management, title and escrow, credit reporting and FICO data, property and flood reporting, lender services, and related real estate services. This experience provides a comprehensive understanding of the relationships, technologies, and operational processes that support the mortgage and real estate transaction lifecycle.

Cheri also brings direct experience in commercial property management through her work with O’Malley’s Property Management, Troy Labani’s company. As Corporate Office Manager, she prepared commercial portfolio proposals and supported corporate property-management operations. This background adds a valuable perspective on commercial property portfolios and the business considerations relevant to property owners and portfolio stakeholders.

As Co-Founder and Managing Partner at YOG, Cheri combines decades of relationship-building experience, national sales leadership, and broad industry knowledge to identify growth opportunities, develop strategic partnerships, and advance the organization’s business development objectives.